Courses
Marketing Strategies
The course focuses on integrating the organizational mission and strategy with the development of strategic marketing plans. It covers planning units, branding, situational analysis, target markets, positioning, and global impacts. It evaluates the different variables affecting marketing plans from a managerial perspective.
Corporate Strategies and International Competitiveness
This course is concerned with answering the question: "What industries/businesses should we participate in?" Drawing from relevant conceptual frameworks and real-life cases, this course initiates students to the latest methodologies for developing corporate strategies meant to improve the firm’s local and international competitiveness. Students will be exposed to analytical techniques for
Business Ethics
This course emphasizes the importance of making business decisions in the light of moral principles and corporate social responsibility. It aims to introduce and familiarize students with the different ethical issues facing today businesses in order to help them develop appropriate organizational responses to such issues. The course examines frequent conflicts that may arise in conducting business
Financial Economics
The course is intended to provide students with the latest advances in concepts and principles of finance, investments and economics. Investments will be examined as opportunities that need to be scientifically evaluated. Finance will be treated as a way of raising funds to finance investment opportunities. The economics environment and its impact on the investments valuation and financing will be
Design of Experiments
This course introduces the basic definitions, aspects of quantification, and how to identify the purpose and principles involved in the experiments. It discusses how to plan the experiment, including defining the problem, stating the hypotheses, and design the experiment in statistical terms. A crucial part of the work is how to plan the experiment in statistical term. The course includes: full
Advanced Knowledge Management and Innovation
The course chronicles the value that innovative organizations find in better managing the flow and re-use of their knowledge, and effective practices to enhance knowledge, create and re-use for innovation. It discusses how, by managing knowledge, organizations can succeed in innovations and new product development. It addresses structural and cultural barriers to knowledge management (KM) to
Technology Transfer & Acquisition
To provide the students with the knowledge of rules, techniques, steps, and alternative methods to select, procure, transfer and acquire a technology. The course explains and discusses the different levels of considerations to select a particular technology from alternatives. It identifies the different routes through which a firm can acquire needed technologies. It provides a framework that helps
Road Map of Technology Development
Technology Road Mapping is a needs-driven technology planning process to help identify, select and develop technology alternatives to satisfy identified business concerns and Nile University - Ph.D. Program in MOT 20|28 Mai 2012 needs. “Technology development Road Mapping” (TRM) is a strategic technology planning process for research and development that cooperatively identifies: 1) a particular