Corporate Strategies and International Competitiveness

This course is concerned with answering the question: "What industries/businesses should we participate in?" Drawing from relevant conceptual frameworks and real-life cases, this course initiates students to the latest methodologies for developing corporate strategies meant to improve the firm’s local and international competitiveness. Students will be exposed to analytical techniques for diagnosing the competitive position of a business and assessing alternative strategic directions. Topics include strategy development processes, strategic position analysis, strategic visioning, choosing a strategic direction, reasons for diversification, vertical moves, and portfolio matrices.